Mari Karlstad, The Arctic University Museum of Norway
(copyright)
The Social Media
Benefits and limits of social media for dissemination of research
Media and technologies are central in the dissemination of knowledge and research. For instance, cameras and photographs have significantly influenced the development of the discipline of ethnology and fieldwork methods. Sound recording and, later, video have in a similar manner played a central role in ethnography and in the documentation and communication of research, including Sámi research. Uses of media and technologies in research are an interesting and important topic of study, as they reflect the gaze and positionality of the researcher, and the various degrees of agency of research participants. This is especially relevant in Sámi and Indigenous contexts, where principles such as sharing knowledge, restitution and dissemination of research are promoted.
More recent changes in our media landscape include the increased use and ubiquity of digital media. Social media platforms, for instance, play a key role in everyday life for how we communicate, consume and share information. Likewise, research is highly influenced by digital media and the new information and communication technologies we have at hand.
Social media can be beneficial tools for increasing visibility (of groups, languages, research, and so on) and for reaching out. There are expectations about how digital media can support Sámi research by facilitating principles of transparency of research and communication between communities and participants, and researchers. The internet in general, and digital media in particular, are often described in terms of utopian ideas and expectations of accessibility and democratization. But what are the implications for contemporary Sámi research? To what extent can digital media, in line with principles in Indigenous methodologies, support transparency, reciprocity and dissemination of knowledge? Expectations and good intentions need to be nuanced in the light of social media logics and in relation to other structures that frame and limit contemporary research. Expectations for social media are high, but the means and prerequisites for their successful application in research are yet to be developed. Even though the idea and conception of transparency and reciprocity as facilitated by social media are attractive, they have yet to be proven in practice. Insight and communication are essential in Sámi and Indigenous research, but the assumption that social media is the right place to increase visibility and establish communication is contested.
Sosiála mediat
Ovdamunit ja rájit movt sosiála mediat juhket dutkamušaid
Mediat ja teknihkka leat guovddážis dieđuid ja dutkamušaid juohkimis. Ovdamearkka dihte leat kámerat ja govat sakka váikkuhan ovdáneami etnologiijas ja gieddebargovugiin. Jietnabáddemiin ja maŋŋá videos leamaš seamma láhkai guovddáš rolla etnografiijas, dokumenteremis ja dutkankommunikašuvnnas, dása gullá sámi dutkan. Media ja teknihka geavaheapmi dutkamis lea miellagiddevaš ja dehálaš fádda dutkamii, danne go dat govahallá dutki oainnu ja posišuvnna ja man stuorra friddjavuohta dutkama oasálastiin lea. Dát lea erenoamáš dehálaš sámi ja sisriikkalaš oktavuođain, das leat prinsihpat mas diehtojuohkin, ruoktotmáhcaheapmi ja dutkama diehtojuohkin galgá movttiidahttojuvvot.
Ođđa rievdadusat min mediabirrasis lea lassánan geavaheapmi dain digitála mediain mat álo leat gávdnamis. Sosiála media geavahanvuogádagain lea buot deháleamos rolla das movt mii árgabeaivvi kommuniseret, konsumeret ja juogadit dieđuid. Seamma láhkai čuhcet dat digitála mediat ja ođđa diehtojuohkin- ja gulahallanteknihka mii mis lea sakka dutkamuššii. Sosiála mediat sáhttet leat buorit reaiddut buktit áššiid oidnosii (joavkkuide, gielaide, dutkamii jna.) ja oažžut olggos dieđuid. Leat vuordámušat das movt digitála mediat sáhtáše doarjut sámi dutkama nu láhkai ahte dat álkidahttá prinsihpaid maid bokte beassá oaidnit dutkama ja gulahallama servvodagaid gaskkas, ja oasseváldiid ja dutkiid gaskkas. Obbalaččat Internet ja erenoamážit digitála mediat govahallojuvvot dávjá utohpálaš jurddašanvuogi mielde ja vuordámušaiguin ahte dat buktá eambbo rabasvuođa ja demokratiserema. Muhto makkár váikkuhusat leat das sámi dutkamii? Man muddui máhttet digitála mediat, sisriikkalaš bargovugiid prinsihpaid mielde, doarjut rabasvuođa, guovttebealatvuođa ja dieđuid juohkimis?
Vuordámušat ja buorre dáhttu ferte veajáhallot sosiála mediaid duogážiin ja eará struktuvrraid ektui, dakkárat mat gáržžidit ja ráddjejit odná beaivvi dutkamuša. Vuordámušat sosiála mediain leat stuorrát, muhto gaskaoamit ja eavttut ahte dat ávkkálaččat geavahuvvojit dutkamis eai leat ain ovddiduvvon.
Vaikko jurdda ja govva rabasvuođas ja guovttebealatvuođas, maid sosiála mediat álkidahttet, lea bivnnut de dat ii ain leat duođaštuvvon geavatlaččat. Ipmárdus ja gulahallan lea dehálaš sámi ja sisriikkalaš dutkamis, muhto doaivu ahte sosiála mediat lea rievttes báiki lasihit oinnolašvuođa ja vuođđudit gulahallama eahpiduvvo.
Teavsttat leat jorgaluvvon dávvesámegillii girječálli John Erling Utsis ja Camilla Brattland, Norgga árktalaš universiteahttamusea, lea divvon daid.